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Sports Meets Strategy: How Analytics Drive Success
Details
Katie Krall, an adjunct professor at Northwestern University and former Development Coach for the Boston Red Sox, brings a wealth of experience in integrating biomechanics and player performance data into front office operations. With a focus on player development and scouting, Katie will share her insights on the future of data’s role in shaping sports strategy.
Chase Carpenter, the Senior Director of Strategy & Analytics for the Chicago Cubs, leads the business analytics group, overseeing ticket pricing, inventory management, food and beverage operations, and guest experience. With a background in product development and pricing strategy from his time at RSG and a successful collegiate baseball career at Dartmouth, Chase brings a unique perspective on how analytics impact everything from fan engagement to operational efficiency.
Topics include:
• How analytics have transformed their roles in sports
• The impact of AI on the sports industry and their day-to-day operations
• The changing perspectives on sports as they lead data-driven organizations
Don’t miss this opportunity to hear from leaders at the forefront of the sports business revolution! Whether you’re a sports enthusiast, a data professional, or a business leader, this conversation will provide invaluable insights into the future of sports analytics.
Speakers
Katie Krall
Adjunct Professor
Northwestern University | Master’s of Sports Administration Program
https://www.linkedin.com/in/katie-krall-911170195/
Katie Krall is an Adjunct Professor at Northwestern University in the Master’s of Sports Administration Program teaching “Sports Business: Finance, Accounting, and Economics,” “Sports Organizations: Leadership Theory and Application,” and “Front Office Operations.” She previously was the Senior Product Manager of Global Baseball Strategy at Hawk-Eye Innovations, a division of Sony Sports Business where she spearheaded development of new products that leveraged biomechanics, player tracking, bat, and ball flight data. Krall spent 2022 as a Development Coach with the Boston Red Sox where she oversaw pitch design, advance scouting and integrating data into player plans. This was her first season in uniform and coaching 1st base wearing #43. She also was part of the Global Strategy team at Google focusing on Google Workspace after two seasons with the Cincinnati Reds as a Baseball Operations Analyst, a position that combined the worlds of roster construction, analytics, and scouting. After receiving her undergrad at Northwestern, Krall worked for a year and a half at Major League Baseball in the Commissioner’s Office in New York City as a League Economics & Operations Coordinator. At MLB, Krall advised Clubs on 40-man roster management, MLB rules and compliance, major league administration, and salary arbitration. In 2016, Krall planned the World Series Trophy Tour for the Chicago Cubs. The previous summer, she was an Assistant General Manager in the Cape Cod Baseball League. She received her MBA from the University of Chicago’s Booth School of Business.
Chase Carpenter
Senior Director of Strategy & Analytics
Chicago Cubs
https://www.linkedin.com/in/cwc08/
Chase Carpenter currently serves as the Senior Director of Strategy & Analytics for the Chicago Cubs. He leads the organization’s business analytics group, focused on ticket pricing and inventory management, food, beverage and event operations and guest experience. Prior to joining the Cubs, Chase worked at RSG, a consulting company focused on product development and pricing strategy. He attended Dartmouth College for undergrad and competed on the Men’s Baseball team all four years. He completed his MBA at The University of Chicago’s Booth School of Business.