Marketing Group Conference
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Details
Theme: A Changing World: What's Now, What's Next?
With an ever-changing economic landscape, rapid ebb and flow of consumer trends, and cutting-edge technology expanding what is possible, successful firms must be highly adaptable to survive. How do the best marketers manage to change effectively while staying true to their brands? What does this brave new world of marketing mean for the future?
Panel 1: Pushing Boundaries Through Innovation
This panel will discuss how companies think about disruptive innovation. Panelists will discuss how do you uncover needs consumers don't even know they have? How do you inspire new consumer behaviors and attitudes through innovation? How do you ensure innovation successes stick beyond year one?
Panel 2: Staying Connected to a Changing Consumer
This panel will explore how companies and brands have faced challenges related to shifting consumer trends and communication patterns as well as the proliferation of media and new channels. Panelists will discuss how their companies have altered or adjusted their strategies, both proactively and reactively, in order to maintain relevance while staying authentic in the minds of consumers.
Registration opens at 5 pm, and networking begins at 5:30 pm.
Keynote speakers will be executives from Wrigley and Workiva.
Please note that a $50 no-show fee will apply if you do not attend the conference or do not cancel your registration by 10/19 at 5 pm.
Dress Business Casual
Where
Moonlight Studios
1446 W Kinzie Street, Chicago, IL 60642, United States