Booth Marketing Club: Marketing & Finance at Miller Coors

Booth Part Time Marketing Club

Join us on Saturday, April 11th, for a speaker event with Jim Meier, Senior Director, Marketing Finance at MillerCoors.  Jim will discuss the advanced marketing and finance activities and processes of MillerCoors as well as the "people related" aspects that involve individual competencies and behaviors that must be considered in such an environment. 

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In his current role as Senior Director, Marketing Finance, Jim reports directly to the MillerCoors CFO and on a dotted-line basis to the CMO.  His recurring duties relate to budgeting, reporting, and forecasting.  Over recent years, Jim and his function have become more directly involved with annual resource allocation, implementation and on-going assessment of marketing mix modeling, and overseeing the application of ROMI (Return on Marketing Investment) principles. 

Jim graduated from Marquette University in 1984 with a Bachelor’s degree in Accounting.  He spent 8 years as an auditor with Ernst & Young in Milwaukee.  Jim has subsequently spent 22 years with Philip Morris, Miller Brewing Company, and now MillerCoors in a variety of financial support roles across many business functions including Corporate Financial Services, Sales, Integrated Supply Chain, and Marketing.

Location & Time:

Saturday, April 11th 

12:15 - 1:15pm

Room 306