Behavioral Science In Consulting and Product Design | Booth MBA Career Symposium

Ever wondered how behavioral science is shaping strategy in top consulting firms or driving user-centered innovation in product design?

Join us for an engaging fireside chat with leading behavioral science practitioners as they share real-world applications from the consulting and tech worlds. We’ll dive into how behavioral insights are used to solve business challenges, craft better products, and what the future of the field looks like - especially with the growing influence of AI.

Whether you're interested in strategy, design, psychology, or innovation, this conversation will offer valuable takeaways and fresh perspectives..

Panelists/Speakers:
1. Sameer Munshi, Head of Behavioral Science at EY Consulting - Sameer leads EY Consulting’s Behavioral Science Group, helping companies apply methods from psychology to improve and customer acquisition, engagement, and retention. Sameer holds a Master’s Degree in Behavioral Science from the London School of Economics and an MBA from Cornell University. He is a frequent speaker and writer on behavioral science in business (and life).

2. Aline Holzwarth, Co-founder of Nuance | Former Behavioral Science Lead, Health AI at Apple - Aline Holzwarth is a health tech advisor in AI and product design, crafting product for humans through behavioral science. She has 15+ years of experience in research and product, building digital tools for companies like Apple where she led behavioral science for Health AI.

Moderator: Komala S Madineedi

Don't miss this chance to explore how behavioral science is transforming the way organizations think, build, and connect.

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Co-hosted with: Booth Behavioral Sciences (E/W)

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