Consulting Projects with Tech Companies: Spring Lab Courses

When: 
Friday. Feb 16th
MR Consulting Lab Webinar 12 – 12:30
NP Innovation Lab Webinar 1 – 1:30

Dial-in Details: 
Dial toll free:  1-866-282-7366

Enter access code:  922 371 282

 

Marketing Lab Courses for Spring 2018

With many Booth students desiring consulting experiences before graduation, the Kilts Center for Marketing has re-vamped the MR marketing lab (Marketing Research lab course 37106-81) to be much more focused as a strategy consulting lab with a number of tech projects.  Starting this spring, this lab is conducted in collaboration with Prophet, a global marketing consultancy.  Several of the class meetings will be at their Chicago office in the evening.  There is a combination of classroom learning and client-project learning. Further, the New Products Innovation Lab this spring (37201-01) has a strong client focus as well.

Prof. Craig Terrill is hosting an informational webinar on Friday, 2/16 to discuss these lab courses, clients and the online application process. Please find the information on the side bar. 

Tentative Client List: 
37106 – MR Strategy Consulting Lab
•  Shutterfly (web services space)
•  Credit Karma (mobile, acquisition space)
•  Bose (new product for wellness space)
•  KraftHeniz (brand growth space)
•  Pepsico (advanced R&D space)
•  Brunswick (growth in ships space)
•  Backcountry (e-commerce space)

37201 – NP Innovation Lab
•  Google (monetize future space)
•  Microsoft (cloud & analytics space)
•  Korn Ferry (new web service space)
•  Sargento (new-to-world, CPG space)
•  Solesence (nano technology space)
•  Glanbia (sports nutrition space)
•  Walmart (services space)

Apply to the lab course at Spring Marketing Labs Application Survey: http://chicagobooth.az1.qualtrics.com/jfe/form/SV_4HDYtFv6bD4jLql

Your Booth Technology Group Co-Chairs,
Subi Rajamohan | Ragha Vasudevan | Shirley Zhang