The Dean's Marketing Advisory Committee (DMAC)

... is a group that aims to raise internal and external awareness of the Chicago Booth brand. We act as a catalyst between students, faculty, deans, and the Chicago Booth Marketing Team. Increasing student awareness, participation, and feedback in marketing initiatives is our way to build a sense of Booth pride among students and alumni.

As our first awareness update for the year, you will find information below about the #WhyMBA social media campaign organised by Bloomberg Business week ahead of their rankings announcement next month. If you want to help spread a genuine message of why you are here and not somewhere else, this is a great forum to do so. We encourage you to participate in spreading some Booth love!

Stay tuned for future initiatives...

Your DMAC co-chairs,
Ali, Apalna, Guillaume, Meenakshi, and Tanya

On October 14, the #WhyMBA social media campaign will be launched. Anyone with an opinion can engage in a real-time discussion about what it means to get an MBA education.
 
Every day, Bloomberg Businessweek willl post questions on Twitter such as "What distinguishes your B-School from the rest?" and "What was the most important lesson you learned in business school?," and ask the Twitter community to respond using #WhyMBA and your school's handle (@ChicagoBooth)

Tweets and responses will be featured on a dedicated page (visit businessweek.com/interactive/whymba). There, a live leaderboard will reveal which schools are getting the most mentions on Twitter. More Tweets will boost your school's standing on the site--and of course, confer priceless bragging rights.

It's a great way for your community to tell the world, in its own words, what's unique about your school, regardless of its Bloomberg Businessweek ranking.
 
•Follow @BW and @BWbschools
•Watch for Tweets featuring the hashtag #WhyMBA 
•Retweet interesting questions from our handles to your followers
•Respond to Twitter questions and highlight your school's unique attributes.
•Check out businessweek.com/interactive/whymba and watch the results unfold.