Date: February 20, 2015
Subject: MESG Newsletter: 02-20-2015


February 20, 2015


Sarah Alexander
Chris Brimmage
Phil Caruso
Jeffrey Chao
Gabrielle Cristobal
Maile Housel


Looking for prior newsletters? Click here.

February 22: Winter Social Oscars Viewing Party

Come join MESG for a winter social, and watch the Oscars. The ceremony starts at 6pm, but come earlier and see what the stars are wearing on the red carpet. Food and refreshments will be served.

Event Details: Sun February 22 | 5:00 p.m. - 10:00 p.m. | The Fisher Building (343 S Dearborn St, 19th Floor, Chicago, IL 60604) | For entrance issues, contact Maile

RSVP here.

February 23: WTTW Channel 11 Chicago Company Site Visit

Sponsored by the Part-Time Program Entertainment & Media Group

WTTW Channel 11 Chicago is the primary PBS member television station in Chicago. Reese Marcusson, the Chief Financial Officer and Executive Vice President, has invited us to lunch. In the past, he has served as Senior Vice President of Operations and Planning for WWCI and worked at KPMG LLP.

Event Details: Mon February 23 | 12:15 p.m. - 12:45 p.m. | WTTW Offices (5400 N. St. Louis Ave)

RSVP here.

February 25: Green Sports Alliance Webinar

Pursuing gains in energy efficiency is often one of the first steps in sports greening initiatives. Actions such as putting timers and motion sensors on lights, turning off heating/cooling in unoccupied spaces, and sealing gaps in insulation can significantly reduce energy consumption and monthly bills. However, the quest for maximum efficiency does not end there, as a host of new tools and strategies are available to venue operators to further eliminate waste and reduce both carbon footprint and energy spend.

On this webinar, we will hear two case studies of recent energy efficiency innovations at an NFL stadium and an NHL arena, and we will learn more about the NHL’s league-wide efforts to improve efficiency in all 30 of its venues via a new partnership with Constellation Energy. We hope you can join us!

Speakers include:

Ryan Hummel, Director of Facilities | Philadelphia Eagles & Cardie Saunders, Director | eTemp

Al Hutchings, Director, Facility Operations & Engineering | Vancouver Canucks

Paul LaCaruba, Manager, Sustainability & Omar Mitchell, Director, Sustainability | National Hockey League

Event Details: Wed February 25 | 12:00 pm - 1:00 pm | Webinar | Free

RSVP here.

February 26: Deloitte TMT Company Site Visit

Sponsored by the Part-Time Program Entertainment & Media Group

We will be speaking with Dan Littmann, Consulting LLP principal, and a few others from the Technology, Media, and Telecommunications consulting team. Dan specializes in helping clients within the telecommunications industry define growth strategies and accelerate the launch of new products and services.

Event Details: Thu February 26 | 12:00 p.m. - 12:30 p.m. | Deloitte Offices (111 South Wacker Dr)

RSVP here.

March 12-13: Arizona State Sports Law and Business Conference

The Sandra Day O’Connor College of Law, the W.P. Carey School of Business, and the Department of Athletics will hold their annual conference on March 12-13, 2015 at the Ed and Nadine Carson Student Athletic Center on Arizona State University Campus.

In this conference, we will look at the future of the sports industry, including intercollegiate, amateur and professional sports. We will focus on the coming decade in intercollegiate and amateur athletics on day one, March 12, 2015. We will then turn our focus to professional sports on day two, March 13. We will examine regulatory (legal), revenue (business), and reputational (concern for brand) issues in each session of the Conference. In doing so, we will look at various perspectives, including the interests of management, athletes and the broader public.

Event Details: Thu March 12 - Fri March 13 | Ed and Nadine Carson Student Athletic Center, Arizona State University | Registration costs at the link below

More information here.

March 19: Chicago Conversations - Telecom, Media & Technology (in Los Angeles)

Sponsored by Chicago Booth Alumni Relations

In today’s media and entertainment industry, technology plays an integral role in multiple facets of business, from marketing research to operating models to media content. Ever-increasing consumer expectations force a new era of versatile devices and complex digital platforms, and established media firms are scrambling to maintain their place in a market of hungry competitors. To maintain a competitive edge, successful companies are exploring new frontiers in consumer research by using multiple screens and platforms to collect and analyze consumer data.

How can media companies combat consumers’ growing concern over personal data security? How do companies utilize data to personalize the consumer experience? What are the benefits and challenges of embracing multiple screens for consumer content?

Chicago Booth invites you to join us in Los Angeles for a discussion with Booth alumni and media experts who will share their expertise and perspective on the current environment. Hear their take on the future of technology’s role in media and entertainment.

Event Details: Sun March 19 | 6:30 p.m. - 9:30 p.m. | Microsoft Playa Vista Office (13031 West Jefferson Boulevard, Suite 200, Los Angeles, California 90094) | Free to register

RSVP here.

MESG Reads

Every week, MESG offers an interesting read (or two) related to the media, entertainment, or sports industries.

The future of live sports is online...soon.

And the same story different verse for entertainment too, it seems.

New Job Opportunities

[Full-Time] Walt Disney Parks & Resorts Marketing Strategy Manager

The Marketing Strategy Manager will leverage consumer needs and insights to implement business strategies and marketing communications programs and brand initiatives to build awareness, enhance the brand and achieve business objectives (Revenue, CTI, VPG, attendance and/or occupancy). Core functions include: analyzing and interpreting data to determine marketing program performance and identifying opportunities to grow revenue and operating income; leading multi-discipline team members in developing and implementing integrated marketing plans and product content delivering against business objectives and budgets; acting as liaison with cross-functional partners, providing leadership on marketing and brand strategy.


[Full-Time] Activision Associate Product Manager

As an Associate Product Manager you will drive continued growth of one of the largest franchises in entertainment, contributing to all aspects of the Destiny strategy and daily execution. You will be the driver of the process, lead cross-functional teams, be the evangelist for the brand, and voice of the consumer.


[Full-Time] Electronic Arts Product Manager

EA Mobile is looking for a dynamic, highly motivated Product Marketing Manager with a proven track record of success and achievement in product marketing and/or live service marketing. At EA, you will join a growing team that is shaping the future of mobile gaming and entertainment. Reporting to the Sr. Director of Product Marketing, you will be responsible for driving marketing for a top grossing mobile game franchise.  The ideal candidate has expertise in product marketing, digital marketing and has experience managing processes and people. This person must excel at marrying science and creativity to delight customers and partners, working with cross-functional teams.  This person thrives in fast-paced and dynamic environments and enjoys with working in a team and collaborative environment.


[Full-Time] Showtime Manager Business/Product Development

This position will support the development and launch of Showtime Anytime, Showtime’s authenticated TV Everywhere service, on new platforms and devices (mobile, connected TVs, game consoles, etc.).  Candidate will assist this effort in the following ways: helping to gather product/technical requirements, developing user interface/usability requirements, assisting in vendor selection, overseeing successful launches on new platforms, developing and maintaining product development roadmaps and timelines and helping to manage business/product development internal communications. 


Job Opportunities (posted in prior weeks)

[Internship] Hulu MBA Summer Internships - Content Acquisition, Content Marketing, Distribution

Hulu has recently posted a trio of MBA-specific internships.

Content Acquisition - This role demands someone who can blend quantitative analysis with a strong subjective filter, at a breakneck pace.  Someone who isn’t comfortable in a back office in a corporate tower… we’re small enough that everyone interacts directly with our most senior business leaders, sharing recommendations and debating the best path forward.

Content Marketing - The content marketing team builds and executes marketing campaigns that drive awareness of Hulu’s original and licensed shows. This includes determining target demographics, establishing show positioning and driving the overall creative direction, media, and cross-functional team (PR, editorial, distribution, etc.) collaboration.  A Hulu intern means being an integral part of our team, it means being given the opportunity to roll up your sleeves, jump in - and make your mark as a key player in the future of digital media!

Distribution - The Distribution Internship is a hands-on, entrepreneurial role that will be part of the team responsible for executing and managing distribution partnerships. This position will work closely with the entire distribution team, including device partners, MVPDs and other vertical partnerships. 

Reference:,Job /,Job /,Job

[Full-Time] Chevrolet Football Marketing Manager

This is a global position responsible for the marketing of the Chevrolet football platform (Chevrolet FC) – leveraging global sponsorships to drive strategic advantage for the brand across priority markets with a prime focus on GMI and China (SGM). The duties of this position include: marketing planning, branding/communications strategy, regional and local market integration, management of co-branded product programs, directing agency and partner resources, and program monitoring and reporting on success metrics. Of primary importance, this position is responsible for the functioning a “glo-cal” relationship model to align the priorities of global, regional and local market needs by: 1) directing Chevrolet FC plan integration, 2) leading generation/utilization of content, 3) managing strategic relationships 4) leading all necessary running-the-business functions and 5) executing multi-functional programs and 6) controlling the flow of crucial information.



MESG Winter Social: Oscar Viewing Party

Sunday, February 22, 2015
5:00pm - 10:00pm
The Fisher Building, 343 S Dearborn St, 19th Floor, Chicago, IL 60604, United States
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Come join MESG for our winter social, and watch the Oscars.

The ceremony starts at 6pm, but come earlier and see what the stars are wearing on the red carpet.

Food and frosty beverages will be served.