Feb 17, 2026 5:00pm - 6:00pm
How are great products positioned, launched, and scaled—and what does it take to succeed in product marketing? Join the Booth Marketing Club for a Product Marketing Management Panel featuring Booth alumni who have built careers at the intersection of product, marketing, and strategy. Our panelists will share their paths into PMM, what the role looks like day to day, and how they work with product and sales teams to bring products to market. They’ll also discuss how Booth shaped their journeys, the skills that matter most in PMM today, and advice for students exploring product marketing careers. This event is ideal for Booth students interested in product marketing, tech, go-to-market strategy, and product-led growth. Don’t miss this opportunity to learn, ask questions, and connect with alumni. Featured Panelists: Katie Perri Director, Customer Marketing, Measurement and Data Foundations | LinkedIn Taylor Barker Senior Product Manager, Lingo Biowearables | Abbott Ritvik Bansal Associate Product Director, Platform Services | Align Technology
(Chicago Booth School of Business users only)
