Chicago Booth School of Business | Groups


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Helpful Links

The following links provide three primary functions for the Marketing Group:

Trade/Industry News

General news and education regarding Advertising, Marketing, Public Relations and Mass Media.

Marketing Publications

Adcritic - Database of commercials.
Advertising Age - Unofficial advertising bible.
Adweek - Media and advertising magazine.
Creative Mag - A quick look at new items, promotions and merchandising in the market.
DIRECT - Sourcebook and industry studies/research.
PRWeek - News, analysis, and jobs for the PR world.
MarketingToday - Online guide to marketing, e-marketing trends and articles.
PROMO - Provides news on promotional tie-ins/innovations.
DMNews - Online newspaper for direct marketers.
Target Marketing Magazine - Direct marketers source for hands-on, how-to information.

Food/Consumer Packaged Goods

GMA Smartbrief - Grocery Manufacturers of America – news that branded food and consumer product industry professionals need to be more effective.
Happi - Household and personal product information.

Pharmaceuticals

Biospace - News articles and press releases.
The Formulary Journal - A site made up of a family of Pharmaceutical publications.
PharmaPortal - A site made up of a family of Pharmaceutical publications.
The Pink Sheet - News on prescription pharmaceuticals and biotech.
The PSL Group - Medical and industry news.

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Professional/Career Development

Valuable resources for learning more about positions and career paths in marketing-related fields.

Trade & Professional Organizations

Direct Marketing Association
eMarketing Association
Public Relations Society of America
Marketing Recruiters Network

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Research Tools

Here are a few research sites to use in your job search. Chicago Booth students – for a research roadmap, including links to other useful research sites on your selected industry and company, visit the Chicago Booth career services web site.

Quirks - Marketing research info.
Wet Feet - General career advice.
Vault.com - Company snapshots.

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