Chicago Booth School of Business | Groups


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10th Annual Marketing Conference

Presented by The Chicago Booth Marketing Group

When: Wednesday, October 21, 2015
Registration opens at 5 pm, and networking begins at 5:30 pm.

Where: Moonlight Studios 
1446 W Kinzie Street, Chicago, IL 60642, United States

Register Here


Don't miss the largest MG event of the year! This is a great chance to learn more about hot industry topics, network with MG sponsor companies, and get to know your fellow MG members. Plus, you'll get to enjoy delicious appetizers, a unique modern twist on a conference dinner, and fun desserts. Make sure to register by Monday, 10/19. We hope to see you there!

Theme: A Changing World: What's Now, What's Next?
With an ever-changing economic landscape, rapid ebb and flow of consumer trends, and cutting-edge technology expanding what is possible, successful firms must be highly adaptable to survive. How do the best marketers manage to change effectively while staying true to their brands? What does this brave new world of marketing mean for the future? 

Keynote speakers will be executives from Wrigley and Workiva.

Panel 1: Pushing Boundaries Through Innovation
This panel will discuss how companies think about disruptive innovation. Panelists will discuss how do you uncover needs consumers don’t even know they have? How do you inspire new consumer behaviors and attitudes through innovation? How do you ensure innovation successes stick beyond year one? 

Panel 2: Staying Connected to a Changing Consumer
This panel will explore how companies and brands have faced challenges related to shifting consumer trends and communication patterns as well as the proliferation of media and new channels. Panelists will discuss how their companies have altered or adjusted their strategies, both proactively and reactively, in order to maintain relevance while staying authentic in the minds of consumers.